Building a Better Future Together.

The Problem

Tanzania’s agricultural system is under pressure because smallholder farmers are working harder while receiving less value in return.

Agriculture is important to Tanzania’s economy, people, and future. But today, many smallholder farmers are working harder while earning less.

Across the farming system, value is not shared fairly. Farmers often take the biggest risks but receive the smallest rewards.

This has created growing pressure across the industry to produce more at lower prices, hurting farmers, damaging the environment, and leading to lower quality food for consumers.

The Opportunity

TFA’s opportunity is to become a network builder that helps smallholder farmers access the tools, markets, and opportunities needed to create more value and better lives.

This creates an opportunity for TFA to focus on the needs of smallholder farmers, who are both critical to Tanzania’s agricultural economy and often underserved.

No organisation is better placed to support them than TFA. This means shifting from being mainly an input supplier to becoming a network builder that connects farmers to the tools, knowledge, markets, infrastructure, partnerships, and opportunities needed to maximise value from their land and improve their quality of life.

GET STARTED

Defining Success

TFA succeeds by serving the real needs of smallholder farmers because when farmers thrive, the entire agricultural economy rises with them.

  • TFA wins by helping smallholder farmers earn more from their land, build better lives, and strengthen Tanzania’s agricultural economy.

    Success for TFA means helping farmers produce better products, get better value for what they grow, and create healthier, more secure futures for their families and communities.

    TFA helps make this possible by connecting farmers to the knowledge, markets, infrastructure, and opportunities they need to succeed.

  • TFA wins by helping smallholder farmers create more value from their land because when farmers do better, the whole agricultural economy grows stronger.

    Smallholder farmers are the backbone of Tanzania’s agricultural economy, but many are working harder while earning less. Too much of the farming system focuses on producing more at lower prices instead of helping farmers create more value from what they grow. TFA’s opportunity is to support smallholder farmers by connecting them to the knowledge, markets, finance, infrastructure, and services they need to earn more, build better lives, and create a stronger and more sustainable agricultural economy for Tanzania.

  • TFA wins by becoming the trusted platform that helps the best solutions reach smallholder farmers creating more value for farmers, partners, and the entire agricultural economy.

    TFA wins by becoming the trusted platform that connects smallholder farmers to the tools, services, knowledge, and opportunities they need to build better lives.

    TFA does not need to do everything itself. Instead, TFA helps the best local and international organisations reach farmers more effectively.

    TFA provides: trusted farmer relationships, local knowledge branch networks, infrastructure, distribution and people on the ground to support farmers.

    This helps partners bring their solutions to farmers more easily and with less risk.

    TFA also helps adapt and improve solutions so they work better for Tanzanian farmers and local communities.

    By acting as the bridge between farmers and service providers, TFA can help create more value across the agricultural system while helping smallholder farmers earn more and live better lives.

The farmer who works the land must be the first to benefit from it. This is not a privilege. It is a right.
- Justin Shirima

Our Core Capabilities

To achieve our strategy, TFA needs four core strengths: trusted farmer relationships, quality products and knowledge, strong data and technology systems, and reliable distribution and partnerships. Together, these capabilities help us better support farmers, improve decision-making, reach more communities, and create more long-term value across Tanzania’s agricultural economy.

Relationships

Building trusted long-term relationships with farmers helps TFA become the preferred partner farmers rely on for support, guidance, and growth.

To do this, TFA needs strong governance, transparency, regular farmer engagement, accountability, and consistent communication across the organisation.

Trust & Farmer Relationships

Value

Quality, Knowledge
& Farmer Outcomes

Providing trusted products, practical knowledge, and clear quality standards helps farmers produce better products and create more long-term value from their land.

To do this, TFA needs strong quality systems, training programs, technical expertise, trusted suppliers, advisory capability, and a deep understanding of farmer needs. This also includes developing a trusted TFA product range that supports better farmer outcomes.

Using data, technology, and reporting systems helps TFA, farmers, and partners make smarter decisions, reduce risk, improve outcomes, and drive innovation over time.

To do this, TFA needs digital platforms, farmer and market data systems, monitoring tools, reporting capability, and the ability to turn information into practical insights that improve decision-making.

Data, Technology & Insights

Knowledge

Building strong distribution and partnership networks helps the best products, services, knowledge, and opportunities reliably reach farmers at scale.

To do this, TFA needs efficient distribution systems, strong branch operations, partner coordination, last-mile delivery capability, and the ability to localise and manage solutions across different regions and farming communities.

Distribution & Partnership

Platform

Work with us.

TFA’s 2030 vision cannot be achieved alone. We are looking to work with partners who share our belief that better support for farmers creates better outcomes for everyone. Together, we can help farmers grow better products with less effort, lower costs, and greater long-term value from their land.

This is a win-win opportunity. Partners benefit from trusted farmer access, lower cost to serve, faster routes to market, and faster innovation through real farmer insight and collaboration. Together, we can build a stronger, more connected agricultural system for Tanzania’s future.

Facilitated by CoPlantation.

This strategy is being facilitated by CoPlantation, a food systems growth agency with deep experience across global value chains and roots in Tanzania. Acting as an independent facilitator, CoPlantation helps align stakeholders and create win:win outcomes for smallholder farmers, TFA, and ecosystem partners through collaboration, strategy, and shared value creation.

  • CoPlantation is a food systems growth agency helping organisations turn complexity into competitive advantage. Using a systems-thinking approach and deep value chain expertise, they connect strategy, innovation, and execution to create lasting growth.

  • CoPlantation takes a systems-thinking approach, viewing food as an interconnected value chain rather than isolated parts. With expertise spanning soil to shelf, they identify tensions, align stakeholders, and optimise entire systems to create resilient, sustainable value for farmers, businesses, and communities.

  • CoPlantation will work alongside partners to define opportunities and map a clear path forward. Through facilitated collaboration, they help align on success, determine where to play and how to win, identify the capabilities needed, and develop practical strategies that create shared value and lasting outcomes.